AP NEWS
ADVERTISEMENT
Press release content from NewMediaWire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from NewMediaWire
Press release content from NewMediaWire. The AP news staff was not involved in its creation.

Buy Instagram Followers: How to Buy Instagram Followers and Establish Credibility

December 20, 2020 GMT
Buy Instagram Followers - Image screenshot taken from: https://zeru.com/buy-instagram-followers
Buy Instagram Followers - Image screenshot taken from: https://zeru.com/buy-instagram-followers

New York, NY - ( NewMediaWire ) - December 20, 2020 - Buying Instagram followers is not the black hat marketing strategy you think it is. Or at least, it can be more than that. Done right, it can give you the traction you need to kickstart your follower growth.

The trick? You need to buy Instagram followers from a reliable source...one that guarantees high-quality profiles that will not blow back on your reputation. In our book, that’s Zeru experts in everything digital media and with the most professional support team.

ADVERTISEMENT

https://zeru.com/buy-instagram-followers (Editor’s Choice - Rating: 10/10)

After all, choosing the wrong service provider here can be very detrimental to your business. No social media site wants users to game the system. They want your growth to be organic, or paid but through their ads. As a result, sites like Facebook and Instagram are constantly updating their algorithms to weed out black hat social media tactics like buying Page likes and followers, or comments.

So how can you forgo the black and operate in the grey instead? We cover it all in this post.

Why Buy Instagram Followers?

If you’re new to Instagram, it can be hard to get your content in front of people, and even if you do, you’ll lack the credibility you need to get them to follow you. After all, who wants to follow an account with 100 or 200 followers, but if you come across an account with 5,000 or 10,000 followers, you start paying attention because you assume if the account is so well-received, it must be important.

And this is the premise of buying Instagram followers...to give your account that initial boost. Otherwise, you could release great content after great content, and watch as nothing happens. Unless you’re a celebrity, it can take a very long time for an account to grow organically. At the same time, you want your Instagram marketing to be effective because:

1. As of 2019, 1 billion people use Instagram every month

2. Of those, 500 million people use Instagram Stories every day

3. And 11% of all Instagram users are in the U.S.

Instagram is also the fastest growing social media site in many countries like Canada, and 63% of its users log in at least once a day. This is an incredible reach that no business should neglect.

ADVERTISEMENT

How to Buy Instagram Followers?

You know those websites that sell thousands of followers for the low, LOW price of $10. Don’t even think about it! You aren’t buying Instagram followers but a bot farm that will do nothing for your business but harm it.  If you buy those, Instagram will catch on.

A safer way to buy Instagram followers is in packages of 100, or once your account is bigger, in packages of 1,000. After every purchase, create some quality content. If you only have a couple of posts with absolutely no engagement but hundreds of thousands of followers, it’s not hard to question the authenticity there.

You also want to make sure you’re getting an audience of high-quality followers and not profiles with a jumble of letters and numbers for names, or questionable Follower vs. Following ratios.

Service providers like Zeru take these considerations into account and can even offer a tailored package that matches your business needs. Celebrities do it, politicians do it...even social media gurus do it! You just need to make sure your bought Instagram followers and engagement mimic what real growth would look like on the platform. 

How to Grow Your Instagram Organically?

Then, of course, once you give your Instagram account the credibility it needs to attract organic traffic, you need to work on your social presence. This means:

1. Optimizing your account

To get more followers, you need an account that’s actually optimized. This means a good username and profile image, and a bio that lets people know who you are.

Instagram allows 150 characters for businesses to sum up what they stand for, and while it may seem like a small part of your profile, it’s actually critical to establish your brand presence.

Your bio is also where Instagram allows you to have one clickable link, so the choice is important. Sure, you can link to your homepage, but a dedicated landing page with a host of relevant links to your best content and offerings would be much better. Like Nike does it. Clicking on the link in the bio leads to this page.

If you have a branded hashtag that you use to bring all your best content together, highlighting here could also encourage others to use it too.

2. Keeping a consistent schedule

Social media users like consistency. After all, no one likes an account where content is posted at random, haphazard times, and sometimes not at all. If you’re doing so much work to get people to follow you, it would be counterproductive for a lack of consistency to make them forget you.

Consider this: 500 million users log on the platform every day. If you want your content to be seen, you need to publish a few times a day, and spread them out to cast a wider net; Just be careful not to spam. 

3. Think quality content

Quality content on Instagram is not just high-quality imagery because everyone is doing that already. It’s also posting content that your audience wants. The first step is to have a theme for your feed, like Canva’s Instagram account has a theme, and so does Nike, Lacoste and even clothing retailer Madewell. It just tells people what they can expect in terms of content, right down to the predominant colors associated with the brand and whether they favor posts with people, close-ups, products or scenery.

Another way to go about it is to see what content drives the most engagement among your followers; This is what they want and what you should do more of.

4. Partner up

No matter what niche you’re in, there are brands that will have the same target audience as you without necessarily being a direct competitor, and a collaboration with them can help you speak to that audience. This is not the same as influencer marketing, which can be a lot more expensive.

In brand collaborations, you’re combining audiences in a win-win situation; Just remember to curate brands that invest time and resources into their Instagram feed and presence. Anything less may take away from your marketing rather than help it.

5. Engage

Next up, if you want more Instagram followers, you should engage in more conversations on the platform, responding to as many questions and comments as possible and occasionally running user-generated content campaigns to get your brand in front of a larger audience. In addition to building social proof, the more conversation grows around your feed, the more users are likely to follow you amid the buzz.

6. Cross-promote

Then, of course, you want to channel followers from beyond Instagram too. The easiest way to do this is to highlight your Instagram everywhere, be it your other social media profiles, or your website.

You can even add a banner or button to your marketing emails; The trick is to not ask for a follow but give users a reason to follow you there, like exclusive content only shared to your Stories, IGTV or Reels.

7. Hashtags are important

And finally, on a platform like Instagram where the search feature is very limited, one of the best ways to get your content in front of a relevant audience is to use hashtags, and you can use them in your feed posts, Stories, IGTV and Reels.

Hashtags are also not created equal. There are the popular ones that have millions of posts connected to them. Like #instagood, #photooftheday or #love. Then you have niche hashtags that speak your customers’ language. The last category is your own branded hashtags, like Coca-Cola has #ShareaCoke and Nike has #JustDoIt.

In general, you want to use a combination of those and not exceed 15.

You can also buy Instagram likes, views and comments.

In 2020, Instagram marketing is as much about growing your reach as it is about growing your engagement. The platform is actively serving personal content over marketing content, and one of the signals Instagram’s algorithm uses to sort between the two types of content is engagement.

Buying Instagram likes and comments can give your content the initial boost it needs to then generate more organic engagement. Just make sure the numbers make sense.

For example, Instagram accounts with fewer followers, like 1,000 or so, have an average engagement rate of 8%. The larger the account, the lower that percentage, so much so that accounts with 100,000 or 200,000 followers will have an engagement rate of around 2%.

The Bottomline

Buying Instagram followers is not a marketing no-no. It’s a strategy you can use to give your account a boost and make your marketing more effective.

___

To learn more about Zeru and the digital media solutions we offer to businesses, head to our website at Zeru.com.