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Press release content from NewMediaWire. The AP news staff was not involved in its creation.

Shark Tank Keto Pills: Keto Diet Shark Tank Scam Controversy

August 18, 2020 GMT

Chicago, IL - ( NewMediaWire ) - August 18, 2020 - Many people are curious as to what the connection is between the ABC Shark Tank and Keto diet pills, seeing there are so many advertisements circulating online, all making claims of their  Keto pills and a connection with Shark Tank somehow.  Shark Tank is an ABC network TV show that serves as an investment platform for entrepreneurs who want to pitch their inventions and products to big-time investors, in hopes they take a stake in their ideas and company so that they can start up their businesses.


Hundreds of individual brands and companies present their products or services on Shark Tank. However, Keto was mentioned only twice on the history of the show. Therefore, all those many online ads that say the words “Shark Tank” and “Keto Diet Pills” are only lies.

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Before the Shark Tank Keto Controversy, What is Keto Diet?

“Ketogenic” is a term coined by Russell Wilder for a low-carb diet. He first used the ketogenic diet in 1921 to treat epilepsy. The diet gives you more calories from fat and protein and less from carbohydrates. It causes your body to release ketones into the bloodstream.

Including the ketogenic diet as a rapid weight loss formula is increasingly becoming a new concept that is seen quite effective these days. However, before adopting this dietary regime, be informed that it is a highly individualized process. You may need a more restricted diet to start producing enough ketones in your body.

Just like the Atkins and other low-carb diets, the ketogenic diet is a very low-carb, high-fat, and protein-rich diet that involves an extremely low intake of carbohydrates and replacing it with fat and protein. With the reduction of carbohydrates, your body reaches a metabolic state, named as ketosis. During this phase, your body can significantly burn fat for producing energy. Ketogenic diets bring a significant reduction in insulin and blood sugar levels.

A typical ketogenic diet includes plenty of meats, eggs, sausages, processed meats, nuts, fish, oil, seeds, butter, and fibrous vegetables. Due to its restrictive nature, you might find it hard to follow the diet for an extended period. There should be a balanced proportion of protein and fat, with the addition of fruits and vegetables. This diet can worsen patients suffering from kidney disorders, and some may feel a bit tired in the beginning. But now, let’s get back to the controversy surrounding the Shark Tank Keto scams found online.


Is There a Shark Tank Keto Episode?

One Shark Tank Keto episode aired back in 2018, when the Keto diet cookie Nui was presented and obtained an investment from Alex Rodriguez, one of the show’s guest judges. There’s also Honest Keto Diet that appeared on the ABC show. Since then and until now, there hasn’t been another Keto pill or product presented on any of the Shark Tank episodes. The diet industry has many creators of regimens. These people would use any advertising trick that comes to mind to make more profits and sales of their products or diet plans. Incredible results are being promised and names of celebrities mentioned, but none of the claims made are valid.

Company Named Shark Tank Keto

There’s even a company called Shark Tank Keto. It appears in almost all online search results for the phrase “ Keto diet pills,” also claims of Mark Cuban’s involvement with the supplement, are not valid. Most of the fake Keto pills using a Shark Tank false advertisement, take the consumer to the previously mentioned Shark Tank episode from 2018.

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What Was Presented on the 2018 Shark Tank Episode?

During the Honest Keto Diet Shark Tank episode, owners of the Honest Keto Diet company talked about how their supplement can help people have their bodies entering ketosis in a natural manner, all without having to follow the Ketogenic diet. For those who don’t understand how Keto works for fat loss, ketosis is the metabolic state in which the body no longer gets its energy from carbohydrates but instead pulls from stored fat in the body. In other words, the Honest Keto Diet presented a supplement that can help consumers lose weight without doing any exercise or dieting, so its no surprise the product quickly became a widely searched diet and gaining popularity and attention all over the world.

However, after the airing of the Honest Keto Diet appeared on Shark Tank, many of the scam companies began launching their own keto supplements and pills and cleverly including “As seen on Shark Tank” on their selling websites, talking about how these can reduce appetite and help the body sustain ketosis. In fact, these pills only have a lot of caffeine and other ingredients that do not support losing weight.

Honest Keto Diet Was the Real Deal

While the other Keto pills and supplements ads talk about products being presented on Shark Tank as fake, Honest Keto Diet and Nui are very much real. Honest Keto Diet is the only Keto supplement to have appeared on the famous show. However, the Keto approach may not be the best one when it comes to losing weight, as many people who have followed it complain they felt much hungrier after they were done with the ketosis state, something that had them eating even more than they used to.

The Keto pills do indeed contain vitamins and electrolytes that stimulate the BHB hormones to be produced and subdue the appetite, but their effects last only while they’re being consumed. This means they have a very intense counter-reaction. The Ketogenic diet was very popular in 2019, and the Shark Tank is a show that is trusted by millions of people, so it took scammers only a moment to begin using the term “As seen on Shark Tank” when trying to promote their own products.

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Fake Endorsements from Celebrities Used as Well

To make things completely clear, Shark Tank didn’t endorse any Keto supplements, not even the Honest Keto Diet one. Nui was featured on the show in November 2018, about the same time that Honest Keto Diet entered the market. Nui cookies are high-fat and low in sugar, so perfect for when on the Ketogenic diet. This is why Shark Tank guest judge Alex Rodriguez decided to invest $300,000 in the company, making them.

What’s even worse about those who are making fake Shark Tank ads for their products is that they also use names of celebrities like Chrissy Teigen. This wasn’t a smart move from their side, as Teigen immediately told her fans on Twitter that she doesn’t endorse any of the products that mention her in their ads, also that she wants the Keto Fit website to have her name removed from its pages. Jameela Jamil and Demi Lovato as well talked about having problems with body image and told their fans to not use diet pills in order to lose weight. Their names were illegally used in Keto supplement ads too.

Whenever companies that do such things get caught, they immediately shut down, so it’s very difficult to catch the people behind them. Other celebrities on the list of fake Keto diet pills ads were Meghan Markle, Amanda Holden, Briana, director Kevin Smith, and Ryan Culberson. Billionaire and Dallas Mavericks’ owner Mark Cuban shared on Twitter that he’s not behind any Keto diet pill too after his name was mentioned in online ads for such products.

Getting Scammed Is Not the Same with Getting Results

It’s 2020, and people are still looking for the best weight loss methods. What they need to know is that getting scammed is very different from getting results, also that Keto pills ads that claim the products presented have been on Shark Tank are nothing but fakes. Nui and Honest Diet Keto are the only companies to have appeared on this show, and both of them didn’t even mention anything about any weight loss pill. More than this, the Ketogenic diet is still being studied, and some people aren’t ready to swear by it. It’s not yet clear if the weight loss process that it induces is 100% healthy and doesn’t cause the appetite to increase even more after ketosis no longer takes place.

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