AP NEWS
ADVERTISEMENT
Press release content from News Direct Corporation. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from News Direct Corporation
Press release content from News Direct Corporation. The AP news staff was not involved in its creation.

Challenger brand MOJO enters skincare market as it redefines hair care category

April 15, 2021 GMT
1 of 3
1 of 3

--News Direct--

MOJO Skin & Haircare, a popular British private challenger brand in the men’s hair care category within the mass market retailers, has entered the skincare category and launched two new premium skincare products. The MOJO Anti-Ageing Moisturiser (vegan friendly) and MOJO Exfoliating Face Scrub, both are available in Sainsbury’s stores nationwide.

MOJO Anti-Ageing Moisturiser 75ml £10

Great looking skin starts with the right products and having a good skincare routine. MOJO’s Anti-Ageing Moisturiser will soothe, hydrate and protect your skin from the elements and stresses of daily life. The luxury moisturiser is enriched with premium anti-ageing actives including UV filters, Sodium Hyaluronate, Collagen, Jojaba Oil and Pro-Vitamin B 5.

ADVERTISEMENT

The non – oily formulation absorbs easily into the skin and will hydrate, soften and energise the skin by boosting the elasticity of the skin - reducing the appearance of fine lines & wrinkles - leaving it firm, smooth and healthy. It also features our luxurious light signature scent.

MOJO Exfoliating Face Scrub 75ml £10

Men’s skin is tougher and oilier than women’s so to get and maintain a great looking face and complexion it needs to exfoliate with the right products. The luxury Exfoliating Face Scrub will help smooth, cleanse & revitalise the overall tone & appearance of the face.

Infused with Icelandic volcanic sand and activated charcoal that cleanses clogged pores whilst removing dirt, dead skin cells & oil from the surface of your skin that can cause block pores and lead to breakouts.

MOJO Skin & Hair care products are available in Sainsbury’s & Waitrose stores in the UK and available in over 3,000 stores across the UK, Australia and New Zealand. The brand will be launching across the US and India later this year.

Paul Adrian, founder and CEO of MOJO Skin & Haircare commented: “Our skincare launch is a natural evolution of the brand. The premium product formulations have delivered real results for men around the world, and we are optimistic they we will achieve great looking skin. The retro twist design of the premium packaging means men will be proud to park the range on their bathroom shelf. We’re delighted with the Sainsbury’s distribution partnership and extending the number of products listed with Sainsbury’s and see it as a strong vote of confidence in delivering high performance, affordable, premium skin care products to their customers.”

ADVERTISEMENT

With this launch, MOJO will have 4 pro salon hair products and 2 skincare products on sale in shops around the world. All products specifically cater to grooming, styling & men’s skincare needs and feature the MOJO signature fragrance. MOJO set out to disrupt the men’s grooming industry by bringing a high quality yet affordable premium range of products to men around the world. In blending science and beauty, MOJO fuses high performance formulations with a luxurious fragrance to deliver outstanding products at an affordable price.

About MOJO Skin and Haircare

MOJO is a premium men’s skincare, grooming and styling range which fuses high performance formulations with our unique luxury fragrance. Packaged in premium black and gold jars that feature an eye-catching retro twist design, the range delivers real “wow” factor at POS. Made in the UK the brand offers premium aspirational products at an affordable price. Products are sold in over 3,000 stores across the world including the UK, Australia & New Zealand

The MOJO range consists of four hero pro-salon hair styling products Styling Cream, Defining Paste, Classic Pomade and Molding Clay. MOJO has launched 2 new premium skincare products, an Anti-Ageing Moisturiser (vegan friendly) and Exfoliating Face Scrub, both are available in Sainsbury’s stores nationwide.

Andrew Gerrie, Co-founder of LUSH was an early investor in the company. MOJO won the ECRM Buyers Choice Award 2020 and the Great British Design Award in New York and featured in the government’s UK Trade & Industry global programme.

Contact Details

MOJO Skin & Haircare

Bilal Mahmood

+44 7714 007257

b.mahmood@stockwoodstrategy.com

Company Website

https://mojo-style.com/

View source version on newsdirect.com: https://newsdirect.com/news/challenger-brand-mojo-enters-skincare-market-as-it-redefines-hair-care-category-527516744