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Press release content from Newswire. The AP news staff was not involved in its creation.

Financial Leaders Gain Better Marketing ROI With Newswire’s EMA GT Market Builder

October 6, 2020 GMT

NEW YORK - October 6, 2020 - ( )

​The financial news cycle moves quickly, and as many financial executives discovered in the wake of the COVID-19 crisis in the U.S. back in March, so does the pace at which financial marketing trends shift as the industry evolves. As the industry continues to adjust to the ever-changing atmosphere brought about by the pandemic, financial institutions need to be alert as new marketing trends rise in popularity. Now, C-suite executives can revamp their digital marketing efforts with the help of Newswire’s Earned Media Advantage Guided Tour Market Builder, as the program’s integrated media and marketing campaigns have been proven to be very effective in increasing site traffic and generating qualified leads while lowering the cost of new account acquisition.


Limited budgets have played a major role in marketing and communications offices across all major U.S. industries, and the financial sector also faced similar challenges. In an article discussing the role of bank and credit union marketers in 2020, Bill Streeter of The Financial Brand discussed how marketing is more important now than ever before, as these institutions have an increased need to connect with consumers who engage digitally.

“Earned media coverage is important, but the preparation that goes into securing this type of coverage is just as crucial,” said Charlie Terenzio, Newswire’s VP of Earned Media Advantage Business.

“With the EMA GT Market Builder, our strategists work to develop a comprehensive Earned Media Advantage Plan (EMAP). This plan includes campaigns that are geared towards strategically distributing news to target audiences, which is a vital step in the lead generation process.”

With high-quality targeting, financial companies effectively share content that will resonate with outlets, reporters, and potential clients.

“Understanding your audience is one of the most important steps in driving qualified leads, and it is a component that we carefully address with each individual EMAP,” said Anthony Santiago, Newswire’s VP of Marketing.

Newswire’s Earned Media Advantage Guided Tour has helped financial companies in accounting, wealth management, consulting, and similar spaces secure reputable media coverage and increased levels of brand awareness. By establishing brands as industry thought leaders through consistent and relevant content campaigns, customers drive more web traffic to their site to convert more sales.


Learn how Newswire’s Earned Media Advantage Guided Tour delivers better ROI for your company’s digital marketing campaigns today. 

About Newswire​

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.​

To learn more about how Newswire can help you, visit

Contact Information

Charlie Terenzio
VP of Earned Media Advantage Business 
Office: 813-480-3766

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Original Source: Financial Leaders Gain Better Marketing ROI With Newswire’s EMA GT Market Builder