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Press release content from Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Newswire
Press release content from Newswire. The AP news staff was not involved in its creation.

Newswire Shares Tips on How to Effectively Target the Media and Build Brand Awareness

April 13, 2021 GMT
Image from Targeting Media Smart Start Guide including a reporter and a camera man interviewing another man out in the field.
Image from Targeting Media Smart Start Guide including a reporter and a camera man interviewing another man out in the field.

NEW YORK - April 13, 2021 - ( Newswire.com )

Newswire, a press release distribution channel that’s trusted by thousands of customers worldwide, empowers the Earned Media Advantage by acting as an extension of its clients’ teams, to create compelling stories and target the right media contacts to earn relevant attention.

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The latter portion of the media outreach process is growing in importance as an influx of information and competition on the internet has made it increasingly difficult for companies to not only stand out with their target audience but journalists as well.

In fact, PR Daily reported that. on average, journalists receive 500 pitches a day. 

“Journalists are people too, and keeping that in mind when crafting a pitch and targeting the media is critical,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “Our ‘Targeting Media’ Smart Start gives readers a high level yet valuable overview of the many moving pieces that work together to create a holistic approach to press release distribution.”

The Targeting Media Smart Start covers a number of topics including:

  • Targeting the right audience
  • Finding the right media contact
  • Crafting the right pitch
  • Creating value for the end user
  • And more

“Securing valuable earned media opportunities requires a level of personalization professionalism, and this Smart Start will point a company in the right direction to distribute the right message to the right audience at the right time,” Terenzio noted.

Download the Targeting Media Smart Start guide.

About Newswire

Newswire delivers press release and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

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For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766
Email: charlie@newswire.com

Press Release Service by Newswire.com

Original Source: Newswire Shares Tips on How to Effectively Target the Media and Build Brand Awareness