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Press release content from Newswire. The AP news staff was not involved in its creation.

Media Analytics That Are Music to the Ears of the Automotive Eco-System

December 22, 2020 GMT

PRINCETON, N.J. - December 22, 2020 - ( Newswire.com )

​​​​​CerebrumX, Data AI on the world on the move, today announced a formal agreement with Drive Time Metrics (DTM) to offer Media Analytics Services to the Media, Advertising, and Automotive industries. Automotive Media Analytics fills in a huge gap that exists today when it comes to understanding in-vehicle audio media consumption, as more than 50% of audio listening happens in the car.

Tapping into the multi-billion-dollar opportunity globally owing to broadcast and streamed Media penetration into our lives, CerebrumX will be utilizing its Auto OEM Relationships and Advanced Data Learning Platform (ADLP) to offer algorithms and data analysis for all Media Analytics needs. Drive Time Metrics (DTM) will be bringing in its deep media analytics expertise, patented analytics technology, and extensive media eco-system relationships to deliver breakthrough In-Vehicle Media Analytics services globally. This offers the potential to transform media analytics, a USD $40B industry globally, from today’s arcane small-sample survey methodology to mass-scale data analytics.

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DTM CEO Roderick MacKenzie, said “In-Vehicle Media Analytics and Advertisement Attribution is the future of media and retail across the globe, and we are very happy to bring this for the first time to our global customers with the help of CerebrumX. DTM utilizes its patented technology to provide innovative, best-in-class, and first-to-market data analytics solutions to our Media customers.”

Sumit Chauhan, CerebrumX COO said, “CerebrumX is extremely happy to partner with Drive Time Metrics to provide the next generation Media solutions for in-vehicle data analytics through our world class Data Management Platform solution and Augmented Deep Learning Platform. Our OEM partners along with DTM shall form the fulcrum to cater to all the needs of the fast-expanding Radio and OTT platform data analytics needs.”

CerebrumX and Drive Time Metrics are working with the Automotive OEM, Media and Retail partners/brands to bring this solution to the customers in the coming months, with trials already underway.

About CerebrumX

CerebrumX ( www.CerebrumX.ai )   Head Quartered in Princeton, NJ, USA and with offices across NA, EMEA and APAC, provides a ubiquitous data management platform (DMP) spread across the Edge and Core Network to our partners (OEMs, Media, Insurers, Fleet Companies, Smart Cities/Municipalities, etc.) to enable the activation of connected car data that is as yet un-utilized to any significant level due to the absence to the right Automotive Ecosystem.  

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About Drive Time Metrics

DTM (www.DriveTimeMetrics.com ) collects and analyzes anonymous audio listening data from vehicles, aggregated globally from multiple OEMs and their system partners, and has developed the sophisticated & patented technology to deliver breakthrough data analytics bringing new insights into listening behavior. DTM’s holistic approach includes all audio sources in a vehicle, whether built-in or brought-in, including AM/FM/HD/DAB, internet radio (Pandora, Spotify, etc.), satellite radio, podcasts, CD and stored media, and more. DTM’s services include high level insights, audience measurement, ad attribution, ad analysis, music analysis, et al. DTM was founded by a team with uniquely deep auto and media experience.

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Original Source: Media Analytics That Are Music to the Ears of the Automotive Eco-System