RV Usage Expected To Soar This Summer According to Go RVing’s Annual Survey of RV Owners
RESTON, Va.--(BUSINESS WIRE)--May 31, 2018--More than 5.8 million American RV used their RV during the Memorial Day Weekend, according to Go RVing’s 2018 RV Owners Insights survey, conducted by Go RVing, the RV Industry Association, and Inquisium. As the summer travel season shifts into high gear, 92% of RV owners say they expect to use their RVs as much as or more than they did in 2017. A record 25 million people are expected to vacation in an RV this year.
RVers say they’re going to use their RVs to get outdoors and enjoy nature (65%), take more mini-vacations (64%), and spend more quality time with family (50%).
“The RV lifestyle has come to be embraced by a wide cross-section of Americans who work hard and want to enjoy the fruits of their labor,” said Frank Hugelmeyer, president of the RV Industry Association. “RVers enjoy the convenience, comfort and flexibility RVs offer, as well as the savings RVs provide.”
While fuel prices remain unpredictable from year-to-year, 81% of RV owners say this year’s fuel prices will not affect their travel plans. In fact, 80% of survey respondents in this year’s study say RV vacations cost less even when fuel prices are higher, with 77% saying they save 25% or more; and 55% saving 35% or more.
Over the past three years in the US, RV shipments from manufacturers to dealers have spiked to record levels, and consumer purchases from RV dealer lots have risen steadily. According to the survey, recent buyers were motivated by a desire to see America (90%), the travel advantages offered by RVing (83%), and innovative features and designs on new RVs (74%).
Two-thirds of RV owner respondents (67%) said an RV is the “most affordable way to travel.” These findings were echoed by research conducted by CBRE Hotels Advisory, which found savings of 21-64% for a four-person travel party, and 8-53% for a two-person travel party, depending on factors such as the type of RV and the type of vacation.
While 63% of 2018 RV owner respondents cite the “escape of everyday stress and pressure” as a “top benefit of RVing, these same RV owners want to stay connected while on the road -- 89% bring their smartphone, 69% their laptop and 62% their tablet PC. The most-used campground amenity is wifi (84%).
RV owners are staying connected and active. Favorite activities include:
More than 70% of RVers say they’re more physically active when vacationing in an RV than on other types of vacations, and 81% say their kids are more active.
Another important benefit of RV travel: bringing the family pet. More than 65% bring a four-legged family member on their RV excursions. Dogs dominate at 93% with cats next at 8%. The 101% total means that some RV owners bring both, yet another reason why RV owners love the “controls” that RVs offer.
The Go RVing 2018 RV Owners Insights survey included 562 respondents and has a 4% margin of error.
With offices in Reston, VA and Elkhart, IN, the RV Industry Association is the leading trade voice representing the $50 billion RV industry. RVIA represents approximately 400 manufacturers and component suppliers producing 98 percent of all RVs made in the United States. As owner of the National RV Tradeshow and California RV Show, the association promotes and protects the RV industry and its members by focusing on government affairs, standards development, technical education, networking events, and industry research and trends. In addition, RVIA partners with leading RV dealers to expand the RV lifestyle through the Go RVing advertising and promotional campaign.
Formed in 1994, Go RVing is a partnership between America’s RV manufacturers, suppliers, dealers and campgrounds to provide the public and media with information about the benefits of RV travel, and to cultivate a positive RV experience for all consumers. The multifaceted initiative includes advertising; social media outreach featuring RV owners telling their own stories; “experiential” events sponsorship at concerts music and food festivals, and state fairs; and media relations. The current “AWAY” campaign has helped push RV sales and interest to record highs.
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Director of Media Relations
KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA
INDUSTRY KEYWORD: TRAVEL VACATION TRANSPORTATION
SOURCE: The RV Industry Association
Copyright Business Wire 2018.
PUB: 05/31/2018 09:00 AM/DISC: 05/31/2018 09:01 AM