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Selling Your Jewelry to a Gold Buyer? Expert Tips & Advice by National Jewelry Buyers

July 11, 2018 GMT

ALBUQUERQUE, N.M.--(BUSINESS WIRE)--Jul 11, 2018--With all the “Cash for Gold” signs and commercials buzzing around the country, millions are flocking to turn their old jewelry into cash. Gold & silver exchanges, coin shops, jewelry stores, and pawn shops are bustling with customers. Even check-cashing centers, payday loan businesses, and barber shops are getting in on the action.

The president of National Jewelry Buyers, one of Albuquerque’s most prominent gold exchanges, shares his insight on this booming trade.


“In the past, our industry catered mostly to those needing some extra cash. People were often embarrassed of looking desperate if they sold their jewelry,” explains Romie Salem. “All of that has changed.”

He elaborates, “While gold prices have slipped from their record highs, prices are still relatively strong and people recognize it’s a great opportunity to cash out the unnecessary jewelry they have accumulated over the years. We are now seeing a wider range of customers, including the upper-income crowd that would rarely be seen selling their personal treasures.”

Despite all the excitement, many are still hesitant and skeptical. “Complaints are rampant about businesses that gouge customers and pay a small fraction of what pieces are actually worth,” says Salem. “Indeed, all gold buyers are NOT the same. Customers frequently tell us about other places that offered them much less than what we paid. The difference is sometimes shocking,” he acknowledged.

So how should one go about selling her/his jewelry? “Use the same common sense you would when making a major purchase,” urges Salem.

Some specific advice offered by the National Jewelry Buyers staff includes:

SHOP AROUND. Always get more than one quote. “You’ll be amazed how far apart offers can be. We love our policy of ‘no games & no negotiating—just our best straightforward offer.’ Customers really appreciate it,” says one employee.

COMPARE “TOTAL AMOUNT.” Do not bother asking how much per gram/pennyweight or what percentage of gold they pay. Just see how much they will pay you in total for your jewelry. By comparing just “the bottom line,” you’ll avoid falling prey to the misleading tactics some dealers use to make their offer sound great.


SELL DIAMONDS TO A QUALIFIED DIAMOND BUYER. Despite their signs displaying “buying diamonds,” many cash-for-gold businesses will actually pay little to nothing for diamonds. They are mainly interested in melting the gold in which the diamonds are set. National Jewelry Buyers is one of the few specialized gold and diamond buyers in Albuquerque, where your diamonds will be graded and appraised by an expert.

PLACES TO SELL GOLD? “When you think of buying appliances, you think of Sears or Best Buy. When you want household supplies, you go to Walmart or Target. Use the same logic,” says Salem. “Sell your valuables to a strong, specialized, reputable jewelry buyer.”

His opinion on places to avoid:

For more information, including current market prices and other details on getting the most for your jewelry, visit

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CONTACT: National Jewelry Buyers

Romie Salem, 505-888-1805

5815 Menaul NE

Albuquerque, NM 87110



SOURCE: National Jewelry Buyers

Copyright Business Wire 2018.

PUB: 07/11/2018 10:05 AM/DISC: 07/11/2018 10:05 AM