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Press release content from PR Newswire. The AP news staff was not involved in its creation.

ChildLife Essentials®, Kids Vitamins for Picky Eaters and Picky Moms, Launches Four New Innovative Products

November 20, 2020 GMT
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LOS ANGELES, Nov. 20, 2020 /PRNewswire/ -- ChildLife Essentials ® offers a complete line of pediatrician-developed nutritional formulas to promote good health through all stages of your child’s life.

ChildLife Essentials® has recently expanded their line with four new products: Elderberry Super-Immune SoftMelts ™, Omega-3 DHA + Choline SoftMelts ™, Zinc Plus™ and Livebiotics™ Immune & Digestive Support.


Like the other formulas in ChildLife Essentials portfolio, these new products were developed using the latest science and only top-quality ingredients to provide kids of all ages with the additional nutritional support they may not receive from diet alone.

Elderberry Super-Immune SoftMelts™ are packed with essential vitamins like clinically-proven Wellmune® Beta Glucan, Elderberry, Vitamin C, and Folate to support healthy immune systems.

Omega-3 DHA + Choline SoftMelts™ are formulated using pure, fresh, sustainably wild-caught fish sourced from the world’s most pristine waters to support healthy brain development and function.

The company is revolutionizing children’s vitamins and supplements with the launch of their SoftMelts™, a healthier alternative to sugary gummy vitamins. Unlike traditional gummies, SoftMelts™ are free from sugar, gluten, artificial colors, and artificial flavors.

Zinc Plus™ is specifically developed in the form of Zinc Gluconate for optimal absorption into the body while combining Copper for a healthy balance of essential minerals. Naturally sweetened with a mango strawberry flavor, this convenient liquid formula promotes immune system health and normal growth and development.

Livebiotics™ Immune & Digestive Support provides four probiotic strains carrying 5 billion CFU per serving.

“Childlife will continue to innovate in 2021 with new items for children that fill both their nutritional gaps and unique needs as they grow and develop.” -Karyn McCarthy, VP of Sales + Marketing


The company announced today that ChildLife Essentials® Echinacea is a winner in the November Taste for Life Immunity Essentials Awards. Additionally, the children’s vitamin line was recognized with the following awards in 2020:

NEXTY Awards Finalist ( ChildLife Essentials® Super-Immune SoftMelts ™)

NFM Editor’s Pick ( ChildLife Essentials® Multi Vitamin SoftMelts ™)

NEXTY Consumer Choice ( ChildLife Essentials® Multi Vitamin SoftMelts ™)

Parent Tested Parent Approved ( ChildLife Essentials® Multi Vitamin SoftMelts ™)

ChildLife Essentials® products are available now on, and will be available over the coming weeks at additional retailers where ChildLife Essentials® is sold.

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SOURCE ChildLife Essentials