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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Varsity Brands, LLC, Sued By Proposed Class Of Competitive Cheer Families

December 12, 2020 GMT

MEMPHIS, Tenn., Dec. 11, 2020 /PRNewswire/ -- The Joseph Saveri Law Firm filed a class action antitrust lawsuit today in the United State District Court for the Western District of Tennessee on behalf of competitive cheer families against Varsity Brands, LLC; Varsity Spirit, LLC; and Varsity Spirit Fashion & Supplies, LLC (Varsity), along with U.S. All Star Federation, Inc. (USASF) and others.

In the suit, Jones, et al. v. Varsity Brands, et al., plaintiff cheer parents allege the defendants and their co-conspirators have abused Varsity’s market power to raise, fix, and stabilize the prices charged associated with competitive cheer. As a result, cheer athletes, together with their parents, friends, and families, have been overcharged by the defendants, who have obtained millions of dollars in supracompetitive illegal profits.


Varsity possesses monopoly power in the market for cheer competitions, and controls the USASF and all other rule-making organizations governing competitive cheer. It acquired its monopoly through a systematic program of acquiring its rivals and using its dominant market position and control of the rule-making organizations to create barriers to foreclose competition in the cheer competition market.

Varsity also manufactures and sells the apparel, accessories, and equipment athletes are required to use in cheer competitions and at practices. Groups desiring to compete at school cheer championship events are often required to pay to attend Varsity’s own cheer camps. Families of cheer athletes are left with no choice but to pay Varsity’s prices for its competitions and uniforms.

As a direct and proximate result of Varsity’s unlawful and anticompetitive behavior, class members have indirectly paid higher prices for cheer competitions, cheer apparel, and cheer camps, as well as related goods and services, and have thereby suffered, and continue to suffer, antitrust injury.

“When we think of competitive cheer, we think of healthy, fun activities that benefit our children’s lives. We don’t think of corporations abusing their monopoly power and dominance of this industry. Unfortunately, that’s what Varsity and their co-conspirators are engaged in here, forcing athletes and their families to pay inflated prices for Varsity’s competitions, camps, and uniforms. Without relief, cheer families will continue to be financially impacted by this monopolistic behavior,” said lead attorney Joseph Saveri.

Plaintiffs seek to recover damages from the defendants, as well as injunctive relief, on behalf of themselves and a proposed class of athletes and their families who have and continue to be overcharged for Varsity’s goods and services.




The Joseph Saveri Law Firm is one of the country’s most acclaimed, successful boutique firms, specializing in antitrust, class actions, and complex litigation on behalf of national and international consumers, purchasers, and employees across diverse industries. For further information on our practice and accomplishments on behalf of our clients, please visit www.saverilawfirm.com.

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SOURCE Joseph Saveri Law Firm Inc