MediaCom U.S. CEO Named Adweek’s Executive of the Year
NEW YORK, April 14, 2021 /PRNewswire/ -- Adweek, a leading US-based brand marketing and advertising industry news publication, has named MediaCom U.S. CEO Sasha Savic as their Executive of the Year, COO Adam Potashnick, and Global Account Director Michelle Holmes as Media All-Stars.
Every year – this being the 36th year – Adweek releases their Media All-Stars list – whereby editors honor individuals who “represent the best, brightest and most strategic thinking across the media business.”
In making its decision, Adweek recognized Savic’s approach to ’guiding MediaCom through the pandemic centered on prioritizing and trusting in the agency’s people and working tirelessly as a partner for clients, all of which resulted, against all odds, in MediaCom’s ninth consecutive year of growth under his leadership.′
Alongside the highest accolade of Executive of the Year, and of only 19 ‘Agency Standouts Who Gracefully Guided Clients Through Crisis’ MediaCom U.S. COO, Adam Potashnick, and Global Account Director Michelle Holmes made the coveted Media All-Stars list.
U.S. COO Potashnick led the agency’s business development in 2020, growing the business with existing clients like Uber – expanding from the U.S. to a consolidation of its entire global media business - and established new relationships with Berkshire Hathaway-owned Duracell, Circle K, and Hasbro.
The astounding new business performance culminated in MediaCom being named as the #1 agency network for new business in 2020 by sector analysts COMvergence.
Michelle Holmes, Global Account Director and Co-Chair of the MediaCom Global Belonging Council, has also been recognized in Adweek’s Media All-Stars list. Alongside leading two global accounts, Michelle leads in shaping the Global Diversity, Inclusion, and Belonging strategy and driving the Charter for Change – the agency’s commitment to a long-term change agenda - developed in 2020. Holmes also co-founded the internal female-focused employee resource group in the U.S.
The accolades come on the heels of MediaCom being named Adweek’s global media agency of the year in February.
To read more, check out the Adweek feature here.
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.
In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek, Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.
MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.
Follow MediaCom on LinkedIn - https://www.linkedin.com/company/mediacom
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