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Press release content from PR Newswire. The AP news staff was not involved in its creation.

Adorama Music Debuts Original Video Series “AMPLIFIED” and “AMPLIFIED: Behind the Music”

December 17, 2020 GMT
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AMPLIFIED, an Adorama Music original series, features today’s inspirational and influential musicians performing live recording sessions of their original songs.
1 of 2
AMPLIFIED, an Adorama Music original series, features today’s inspirational and influential musicians performing live recording sessions of their original songs.

NEW YORK, Dec. 17, 2020 /PRNewswire/ -- Adorama, the trusted source for market-leading photo, video, audio, computer equipment and information, today announced two Adorama Music original series, “AMPLIFIED” and “AMPLIFIED: Behind the Music.” AMPLIFIED features today’s inspirational and influential musicians performing live recording sessions of their original songs. AMPLIFIED: Behind the Music gives viewers an exclusive look at the filming of the AMPLIFIED music videos, showcasing the musical instruments and other audio gear used by the featured musicians and Adorama Music’s resident sound engineer, Julian Evans.

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“Adorama Music is proud to present the AMPLIFIED original series to showcase some of today’s most inspirational up-and-coming musicians,” said Mary-Irene Marek, Director of Content and Executive Producer of Adorama Music. “Through the series, we hope to encourage aspiring musicians to explore their own creative paths and introduce them to the equipment and tools needed to achieve their dreams.”

As part of the AMPLIFIED series, Adorama Music this week debuted the world premiere of an original song by The Other Favorites titled, ” Have Mercy.”

“Have Mercy is a coming-of-age song about practicing kindness for yourself while simultaneously accepting your impact, positive and negative, on others,” said Josh Turner of The Other Favorites. “We were excited to record this tune as part of the AMPLIFIED series, because the production value really allows the subtleties of the song to shine. The team was efficient and fun to work with, and we were frankly thrilled to be able to record somewhere other than our apartments, which has been hard this year. As artists who are as much YouTubers as we are musicians, Adorama felt like a natural partnership, especially now that they carry instruments. It’s become a one-stop shop. We’re proud to partner with Adorama and AMPLIFIED to debut Have Mercy.”

Additional featured musicians in the Adorama AMPLIFIED series include:

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For more information on Adorama, visit www.adorama.com and subscribe to Adorama Music at YouTube.com/AdoramaMusic.

About Adorama Inc.

Adorama has been serving customers for more than 40 years and has grown from its flagship NYC store to include five successful online retailers: Adorama, Sunny Sports, Leisure Pro, Scuba.com, and PRINTIQUE. Shopping is available online or at the company’s storefront in New York City, featuring both Adorama and Leisure Pro showrooms. The company also rents equipment through Adorama Rental Co. in Manhattan and Brooklyn and serves institutions via Adorama Business Solutions. Adorama customers can connect to a network of experts through its interactive blog 42West, through AdoramaTV, social media, and with live online and in-store events.

Adorama Contact
Irwin Rommel Suba
irwinr@adorama.com
646.321.3263

PR Contact
Nicole Fait
nicolef@thebrandamp.com
949.438.1104

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SOURCE Adorama