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Mitsubishi Motors Partners with Emergent Media to Create “Soul Pursuits” Mini-Series

March 25, 2021 GMT
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Filmmaker Erika Gilsdorf poses with her 2020 Mitsubishi Outlander PHEV, which is helping power her year-long eco-tour across the United States.
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Filmmaker Erika Gilsdorf poses with her 2020 Mitsubishi Outlander PHEV, which is helping power her year-long eco-tour across the United States.

FRANKLIN, Tenn., March 25, 2021 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) has announced a partnership with Emergent Media, a house of lifestyle brands fueled by content that helps marketers reach the right audiences, to create “Soul Pursuits,” a documentation of renowned filmmaker Erika Gilsdorf’s year-long eco-tour across America in her 2020 Outlander PHEV.

Gilsdorf, who began her journey in early January, is spending 2021 traveling across the country, towing a custom tiny house and meeting inspiring people making a difference for their communities and for the planet. Gilsdorf met up with Emergent Media in California to create a mini docuseries about her expedition and the hard-working, change-making small business owners she meets along the way. While the two episodes will show the power, versatility and reliability of Mitsubishi’s plug-in hybrid electric vehicle, they also showcase small batch workers with big hearts who are focused on creating a better, more sustainable world for future generations.


In the first episode of “Soul Pursuits,” which launched today, Gilsdorf meets with Dylan Gordon, a photographer with a deep appreciation and pride for his community. When wildfires struck his hometown in 2018, Gordon sprang into action, launching Help California, an initiative that provides ranchers with supplies and support to help get back on their feet after losing it all.

“Mitsubishi Motors applauds those who aren’t afraid to pursue their own path,” said Mark Chaffin, Chief Operating Officer, MMNA. “Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.”

Emergent Media and MMNA came together to bring Gordon’s story to life, showcasing the incredible sacrifices he made to ease the burden of a devastating environmental catastrophe. The episode highlights Gordon’s usage of technology, performance, safety and efficiency, offerings consumers can also find in the Outlander PHEV. Emergent Media will showcase the episodes on two of their platforms: Golden State, a highly curated platform celebrating the best of California and its entrepreneurial and creative culture; and Paradise, a global adventure and travel channel.


“At Emergent, we pride ourselves in delivering on our clients’ objectives and telling authentic, real stories,” said Jennifer Klawin, Managing Director, Brand Partnerships at Emergent Media. “We are thrilled to be partnering with Mitsubishi Motors to not only promote this incredible vehicle, but to share these important stories of artisans and changemakers positively impacting their communities through their work and generosity.”

You can watch the first “Soul Pursuits” episode with Dylan Gordon here and learn more about Erika’s journey, the people she meets and the Outlander PHEV. The second episode, which follows Trevor and Maddie Gordon, will focus on minimizing our carbon footprints and launches on Earth Day.

About Mitsubishi Motors North America, Inc.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA was the top-ranked Japanese brand in the J.D. Power 2020 Initial Quality study, ranking sixth overall and experiencing the greatest year-over-year improvement of any brand.

With headquarters in Franklin, Tennessee, and corporate operations in California, Georgia, Michigan, New Jersey, Texas, Florida, and Virginia, MMNA, directly and indirectly, employs more than 8,000 people across the United States.

For more information on Mitsubishi vehicles, please contact the Mitsubishi Motors News Bureau at 615-257-2698 or visit media.mitsubishicars.com.

Emergent is a digital media group and lifestyle network with a family of brands that includes Paradise, SHLTR, Golden State, California Love, Cabinfeed and Surfers. Emergent offers creative, purposeful lifestyle content to a globally-minded audience of Modern Explorers seeking to live inspired lives motivated by self-discovery and fueled by authentic experiences. Emergent Media is part of The Golden State Company, whose portfolio of businesses includes Moon Tide, a full-service agency and branded content studio; Driftward, an e-commerce photography marketplace; Media Circus, a strategic media planning and buying group; as well as a family of California-based regional lifestyle publications.

Jeremy Barnes
Senior Director, Communications and Events
Mobile: 714-296-1402

Lauren Ryan
Manager, Communications and Events
Mobile: 404-862-8286

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SOURCE Mitsubishi Motors North America, Inc.