Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

Function Of Beauty Appoints Alexandra Papazian As CEO

September 13, 2021 GMT

NEW YORK, Sept. 13, 2021 /PRNewswire/ -- Function of Beauty, the world leader in customizable hair, skin, and body care products, today announced the appointment of Alexandra Papazian as Chief Executive Officer. She succeeds Zahir Dossa, Co-Founder of Function of Beauty, who will remain on the board as Executive Chairman. As CEO, Papazian will be responsible for accelerating Function of Beauty’s global growth, driving product innovation, expanding into new channels and markets, and continuing to build on the brand’s industry-leading customized manufacturing capabilities.

Papazian has served in numerous leadership roles in the beauty industry and brings more than 20 years of experience building and growing top-tier global beauty brands for L’Oreal, including Giorgio Armani, Yves Saint Laurent, Ralph Lauren, Shu Uemura, Viktor and Rolf, and Maison Margiela. Most recently, Papazian served as the Global President for Laura Mercier [Cosmetics], where she was responsible for re-launching the iconic brand following its acquisition by the Shiseido group. During her tenure at Laura Mercier, Papazian led the Company’s global expansion in Asia, Europe and the Middle East, while transforming the Company’s digital and social media presence, redesigning the customer and point of sale experience, and spearheading the creative reinvention of the brand as aspirational, feminine, and modern.


“Function of Beauty continues to experience rapid growth. In the past year alone, we have launched products in two new categories, expanded into brick and mortar through our partnership with Target, and completed our acquisition of Atolla,” said Function of Beauty Co-Founder and Executive Chairman, Zahir Dossa. “As we look to build on our momentum and move even further into personalization, we are confident that now is the right time to transition to the next generation of leadership. We are excited to benefit from Alex’s deep experience building leading global beauty brands as Function of Beauty prepares for the next phase of expansion. I look forward to working with Alex and the rest of our leadership team as we continue delivering the best personalized hair, skin, and body care products to consumers globally.”

“I am thrilled to be joining the Function of Beauty team,” said Papazian. “Function of Beauty is a true industry pioneer and the level of precision and sophistication at which the Company uniquely formulates and customizes each product is nothing like I’ve ever seen in the industry. We have significant opportunities ahead to leverage Function of Beauty’s unparalleled, state-of-the-art technology, software, and production capabilities to continue the Company’s growth. Function of Beauty has an extremely talented team, and I’m excited to enter a new chapter of growth as we advance the Company’s mission of making personalization the new norm.”


Function of Beauty is the world leader in customizable beauty, with hair, skin, and body care products made for you (and only you). Founded by a dream team of world-class MIT engineers, cosmetic scientists, and developers, each product is individually formulated using the latest science and technology to help ensure that each formula is every bit as unique as each person. There are literally trillions of possible formulations, and only one new custom self-care ritual and product.

Function of Beauty was founded in 2015, and when they launched in 2016 they quickly realized that the only way to create customizable beauty products at scale was to find a fully operational production facility that fit their needs. The problem? That facility didn’t exist. Tasked with a seemingly impossible challenge, they decided to do something a little different for a new start-up: they went ahead and built their own state-of-the-art factories from the ground up. The team created a truly first-of-its-kind facility in Pennsylvania, where all of the filling equipment was designed, built, and coded in-house. To this day, there is nothing comparable anywhere else in the world.

For more information, visit

Function of Beauty
Taryn Deane / Sloane Wimberly

View original content:

SOURCE Function of Beauty