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PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

MTN DEW® Fuels Fans’ Love For The Outdoors With Launch Of “Recharge Retreat”

October 13, 2020 GMT
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MTN DEW LAUNCHES "RECHARGE RETREAT."
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MTN DEW LAUNCHES "RECHARGE RETREAT."

PURCHASE, N.Y., Oct. 13, 2020 /PRNewswire/ -- Hear that? It’s the call of the wild. And MTN DEW is answering it loud and clear with the launch of “Recharge Retreat,” a new program that charges the passions of outdoor enthusiasts by giving fans a chance to score one of five week-long retreats into the wild as well as the latest DEW outdoor gear. Building on the DEW brand’s existing “Out Here. It’s DEW” platform, MTN DEW Recharge Retreat takes seclusion in nature to a whole new level by bringing outdoor lovers to some of the most scenic cabins in the Midwest and Northeast, just in time for hunting and fishing season. DEW Nation can enter for a chance to score a spot for their group by visiting DewRechargeRetreat.com, today through October 27.

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With a heritage steeped in the great outdoors, and a history of providing consumers with the re-charge they need to get out and do, MTN DEW shares its fans’ thirst for adventure. 2020 may not be the year everyone expected, but MTN DEW is still committed to making it special for all of DEW Nation. That’s why the brand is enhancing the outdoor experience by flipping quarantine on its head and enabling the most passionate outdoorsmen and women to re-charge with “Out Here” on a unique retreat with DEW.

Kicking off ahead of hunting and fishing season, the five spectacular retreats sprawl across the most popular hunting grounds in Pennsylvania, Ohio, Michigan, Indiana and upstate New York. Each cabin includes DEW swag, a local guide to showcase all the region has to offer – and of course, a fridge full of DEW to power the adventure. By entering the MTN DEW Recharge Retreat, 350 lucky fans will also get the chance to win the latest in exclusive, DEW-branded gear.

MTN DEW Recharge Retreat dates and locations include:

  • Michigan, Hiawatha National Forest: November 15 – 21, 2020
  • New York, The Adirondacks: November 29 – December 5, 2020
  • Pennsylvania, Oil Creek State Park: November 29 – December 5, 2020
  • Indiana, Hoosier National Park: November 18 – 24, 2020
  • Ohio, Mohican-Memorial State Forest: December 7 – 13, 2020

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“We know DEW Nation has collectively struggled to enjoy the outdoor experiences they love during this challenging year – whether that’s hunting, fishing, or just getting out on the lake with friends and family,” said Umi Patel, CMO, PepsiCo North Division. “Recharge Retreat is all about showing our fans that DEW is right here with them to help enhance and recharge their love for the great outdoors.”

As MTN DEW fuels fans’ love for the outdoors, the brand is also recharging its local communities by donating $10,000 to the Wounded Heroes Hunting Camp to fund upcoming hunting trips – including several outdoor adventures in New York and Pennsylvania – allowing our Heroes to recharge and enjoy the outdoors. The non-profit is an all-volunteer organization dedicated to helping wounded combat veterans heal by getting them outdoors to hunt and fish – ultimately empowering them to do the things they love and reconnect with nature.

From October 13 – October 27, DEW Nation can “check in to get Out Here” by visiting DewRechargeRetreat.com and sharing why they love the outdoors. To participate, entrants must be eighteen years of age, and will be required to upload a current hunting or fishing license that is valid in the states of Connecticut, New York, New Jersey, Vermont, Massachusetts, Delaware, Pennsylvania, Kentucky, Michigan, Indiana or Ohio. Full rules and regulations can be found HERE.

DEW Nation can stay up to date on the latest by visiting www.MountainDew.com and following @MountainDew on Twitter, Facebook and Instagram.

About MTN DEW

MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, and new MTN DEW® ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

Media Contacts:
Jillian Galasso
jillian.galasso@pepsico.com

Salina Benitez
sbenitez@golin.com

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SOURCE PepsiCo