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UM Named Media Agency of Record for NYC & Company “It’s Time for New York City”

June 24, 2021 GMT

NEW YORK, June 24, 2021 /PRNewswire/ -- UM, the global media agency network of IPG Mediabrands, today announced that it has been named media Agency of Record for NYC & Company to support the largest destination-marketing campaign in New York City history.

As the city emerges from COVID-19 restrictions, NYC & Company, the city’s official destination marketing organization, selected UM as its global media advisor and partner to lead media strategy, planning, buying, data and analytics for its “It’s Time for New York City” campaign, breaking today.

“This is truly a milestone moment, one that we have been working towards for more than a year, and we are thrilled to have UM by our side as we help drive New York City’s revival,” said Nancy Mammana, Chief Marketing Officer, NYC & Company. “UM’s unique approach and passion for “It’s Time for New York City” further strengthens the campaign’s effectiveness towards helping restore the city’s thriving tourism industry, an integral part of its culture and economic livelihood.”


“We are honored to partner with NYC & Company on this historic effort, and to bring our Futureproof approach to the revitalization of this great city where we are headquartered and where so many of our people live and work,” said Lynn Lewis, US CEO, UM. “Our team of NYC lovers is dedicated to helping drive the city’s comeback through targeted media strategy and a data-fueled approach that ensures the greatest impact for the “It’s Time for New York City” campaign.”

About UM
UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, Coca-Cola, ExxonMobil, Fitbit, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony and Spotify. For more information, please visit

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