Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

Rightway Introduces Artificial Intelligence to Improve Care Navigation for Persons with Chronic Conditions

August 25, 2021 GMT
Rightway Logo (PRNewsfoto/Rightway)
Rightway Logo (PRNewsfoto/Rightway)
Rightway Logo (PRNewsfoto/Rightway)

NEW YORK, Aug. 25, 2021 /PRNewswire/ -- Rightway, a healthcare company revolutionizing care navigation and pharmacy benefits, today announced enhancements to its risk-scoring technology to more precisely identify “rising-risk” and “high-risk” members. The enhanced system analyzes each member’s entire longitudinal medical history using both proprietary machine learning algorithms and artificial intelligence developed by clinical and data science experts. The AI system enables earlier intervention and allows Rightway’s clinical staff to perform proactive outreach to members of interest sooner. This enhanced offering helps Rightway better serve its diverse member base, especially those currently utilizing care or prone to needing healthcare services for chronic and/or high-cost conditions.


The identification of rising risk members, especially those at risk for chronic or co-morbid conditions, is paramount to lowering healthcare costs and improving outcomes. The cost of chronic disease in the United States reaches $3.7 trillion each year, amounting to approximately 19.6 percent of the country’s gross domestic product. Meanwhile, the prevalence of co-morbid conditions continues to rise as chronic conditions like obesity often accompany other conditions such as diabetes, hypertension, and pulmonary disease. Newly developed proprietary risk-scoring within Rightway’s enhanced clinical care navigation solution provides Rightway health guides with powerful insights to better identify which members may need support. Rightway’s smarter clinical navigation model triggers outreach to members of interest based on algorithmic insights in the data.

“The ability to leverage AI to help define rising risk members and intervene in addressing these care gaps is the holy grail to prevention becoming the new intervention,” said Dr. Theodore Feldman, Co-Founder and Chief Medical Officer at Rightway. “This will inevitably lead to healthier employees and lower healthcare costs, which is critical to our mission.”


Previously, Rightway leveraged claims analytics and health assessment information to stratify members into risk levels. The deeper, more granular overview of a member’s health from the new machine learning capabilities introduces a layer of secondary data to arm Rightway’s clinical health guides with the right information at the right time to reach out to members and provide care recommendations before a member has an adverse event – ultimately helping to lower costs and improve member health and wellbeing.

“We know that proactive, targeted outreach to members of interest is key to closing undiscovered care gaps and avoiding adverse diagnoses and events,” said Daniel Feller, Ph.D., Director of Data Science at Rightway. “Over the last two years, the data science team has been laser-focused on improving our analytics capabilities to better identify members with chronic health risks. Now our health guides are equipped with an even more powerful tool to serve the members who need it most.”

Paula Bush, EVP of Advocacy Strategy and Delivery at Rightway, added: ”‘Rising risk’ members rarely realize how close they are to developing a serious “high risk” condition. Now we can help them get to the most appropriate level of care as fast as possible and at the lowest cost. We proactively empower our members to advance on their healthcare journeys: educating them about their conditions, matching them to high-quality experts, providing them upfront costs, and informing them of additional health and wellness benefits available through their employer.”

To learn more about Rightway’s proprietary approach to risk classification, visit

On September 14, Rightway is presenting ReWork Health, a half-day virtual event featuring leading thinkers from across HR and healthcare. Join the event to learn more about how employers are implementing innovative strategies to improve healthcare outcomes and lower costs. Register at

About Rightway
Rightway is the leader in driving health care value for everyone, everywhere. Its care navigation and new-to-the-world PBM platforms guide members to the highest quality care and medication, leading to better care and happier people at a lower cost. Using the mobile app, employees connect with live, clinical guides who assist them with all their health care needs - from finding a great doctor to understanding their medication, from support on billing issues to benefits education. Companies choose Rightway for its smart clinical navigation, best-in-class technology, and lightest implementation lift, all resulting in higher ROI for clients and happier, healthier employees. For more information, please visit

Abbey Clark
PAN Communications

View original content to download multimedia:

SOURCE Rightway