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Press release content from PR Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from PR Newswire
Press release content from PR Newswire. The AP news staff was not involved in its creation.

Soundcore Integrates LÜM Player Into Mobile App and Other Locations

January 13, 2021 GMT

BELLEVUE, Wash., Jan. 13, 2021 /PRNewswire/ -- Soundcore, Anker Innovations’ premium audio brand, shared yesterday that Soundcore will integrate the LÜM music player into its app, giving Soundcore customers an endless library of artists at their fingertips. This move is the latest in Soundcore’s partnership with LÜM, a music streaming service home to more than 100,000 independent artists that puts a focus on supporting and elevating grassroots artists.

The announcement was shared during Soundcore’s launch of the Liberty Air 2 Pro headphones, the next generation in its popular Liberty true-wireless earbud line.

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Soundcore’s integration of LÜM’s music player is the latest in its efforts to support independent artists. LÜM compensates artists four-to-five times more than other streaming services and offers a platform to better collaborate with other artists. This partnership will expose the artists on LÜM to Soundcore’s audience of more than 10 million consumers and music fans, which users can listen to for free.

The Soundcore App is available in the Google Play and Apple App store.

For more information, please reach out to pr@anker.com.

About Soundcore
Soundcore by Anker is committed to reinventing audio by bringing it to the people. This includes premium wireless headphones and beautifully designed indoor and outdoor speakers that support popular music services, voice services, and an ever-growing number of compatible smart home products. For more information visit www.soundcore.com.

About Anker
Anker Innovations is a global consumer electronics innovator. Its family of brands include Anker, the leader in fast charging solutions for the home, office and on-the-go; Eufy, a developer of smart-home security systems and appliances; Nebula, a pioneer in immersive and portable home entertainment products; and Soundcore, a premium audio brand endorsed by Grammy-winning musicians and audio-engineers. More information about Anker Innovations, its brands and products can be found at anker.com

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SOURCE Soundcore