Classic and modern brands gaining increased revenue
Sealand, Præstø ( TS Newswire ) -- 27 Sep 2020
Taste is hard to argue and we all have our own. This is true for every webshop worldwide selling clothes and apparel to both genders. But the Brand Neo Noir, from the Danish webshop mettepshop.dk is experiencing as a huge increase from the female customers to wear classic designs. Not from 1970, but with a modern twist. Even though every company works hard to achieve this goal, the webshop has managed to use advertising to reach goals they deemed impossible just 6 months ago.
If this is due to the COVID-19 crisis and the fact that more and more people shop from home, using the internet is hard to say, but they’re nothing that indicates that sales a declining even though almost all of the Danish workforce is back at work.
Neo Noir is a brand with multiple styles, like shirts, skirts, and sweat wear which makes it easy to appeal to a very broad audience. The customer’s age range is from 18 to 40 and the mis in the purchase is across the whole product line.
Especially the sweat wear has increased tremendously in the last 4-5 months, which is properly because of the pandemic as people want to feel good, look good, but still be relaxed about how they look when out shopping, what cant be found online.
The brand continues to grow, adding new models and types to it, which only strengthen the position of being a brand that spans broad and appeals to a broad range of customers